Death of the checkin
How do you define a fad? How do you know when you're falling victim to what could easily end up being a fad? Our generation is obsessed with labels, and in the tech industry this is even more true. We love to label things "dead pooled", or passed. But seriously, what defines a fad? Was Twitter a fad? How about Foursquare?
Checkins declined from 5% to 4% in May of this year. Yes, that was before Facebook Places launched, but don't be confused its not something here to stay. Now, don't get me wrong - Location is here to stay, but the way we interact with it is going to be more transparent.
In the "future", as they say, we will be more open to sharing our location, and will automatically know when we are near a deal, a friend, or someone with similar interests. For example, a friend runs a location-based dating startup Urban Signals - this app allows you to find singles nearby. I imagine that the ideal situation would be if you happen to be near someone the app thinks you should be paired with - it would alert you. This isn't a technological hurdle, moreover, it is a social hurdle, and a privacy one.
So, has the buzz around Foursquare warn off? I'd say yes, and furthermore, it has marked the beginning of the end of the checkin.
